There are m. This method may have a particular appeal to college student influencers. And pro-tip: NEVER grant a company full, irrevocable rights to use your TikToks as they see fit. In influencer marketing, the influencer owns the rights to their content and the brand has to be granted, or purchase, those rights. Lets take a look at all the possible ways you can compensate influencers. If an influencer creates an idea, produces content, and posts in his . Scope of work - the complete set of deliverables that the brand wants to receive Hi Ashley! If she's not creating fun content features for brands, you'll catch her producing social media videos for them too. Sell your account6. Sharing how to figure out how much to charge for sponsored posts. These categories include: Nano influencers (1,000-10,000 followers) Micro influencers (10,000-100,000 followers) Macro influencers (100,000-1 million followers) Mega/celebrity . How Much To Charge For Usage Rights Influencer. $400 to $4,000, with extended usage rights and exclusivity. For instance, if an influencer shared content about a brand one month, but the usage rights last three months, a brand could continue posting the influencer's content on its social-media accounts or as a paid advertisement. Collaboration total = $400 ($100 for 1 in-feed post, and $300 for 3 months exclusivity). September 15, 2022. . Offline (in-store, point of sale, print). Yes, Instagram can pay you, and here are some ways on how to make money on the platform:1. The amount of money you can earn with 100k followers doesnt necessarily depend on your follower count. However, theres more to a percentage of sales in order to make this method successful. Collaboration total = $570 ($300 for photo and $270 for 3 months usage). You may also like: How to Grow Your Instagram Following. Sponsored Instagram post cost will depend on the quality of their content and the size of their audience. Finally, the size of the campaign also has a major impact on costs. In the influencer world, the same holds true. . Perpetuity is a fancy word which basically means forever. According to ACTIVATEs 2019 Research Study, brands are repurposing influencer content more frequently than ever before. As repurposing influencer content becomes a dominant tool in the marketing toolbox, it will leave an impact on creator contracts, fuel negotiations, and shape partnerships for years to come. So lets get those rate cards and offers ready. Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the housedelivered right to your inbox! Another brand the influencer wants to work with could see this as an obstacle to doing a deal. When it comes to repurposing or amplifying content, micro or emerging influencers may think of this as a major value add. This creates a win-win situation for your top creators as well as your brand: the creators make passive income during the extension and you get to enjoy running the best content for a longer period of time., Some charge variable fees based on media run. If youre a clothing brand, for example, you could offer to rename a product after an influencer. The closest thing to a standardized earned media value formula is as follows: EMV = (Impressions) * (Cost per 1,000, or CPM) * (Adjustment Factor). In addition, 11% budgeted over 250,000 euros. Professional ($75 $375 per image): full-time photographers with an extensive portfolio, strong skills, years of education and several years of experience. And producing a 1-minute Instagram video is not the same value as a 20-minute YouTube video. If you want to add additional platforms, or extend the time, have an open conversation with the influencer and reevaluate the fees. This is the simple version. But of course, big and famous TikTok influencers may cost higher. Growing Instagram account2. This can be wrapped up in one word: attention. When Influencer A shares a piece of content, 1,000 people are likely to engage with the post. Drive traffic from Instagram to your own site7. Deliverables: One static feed post on Instagram, a blog post and a YouTube video. Notably, the networks span a diverse variety of influencers including vegan foodies, outdoor enthusiasts , bohemian stylistas (and more!). Usage rights - if the brand wants to use your content in paid marketing. Power-influencers (people with between 30,000 and 500,000 followers) will charge you, on average, $775 per post for video content, $210 for story content, and $507 for image content. All Things Influencer, Social Media and Digital MarketingACTIVATE by Impact, Seasonal content wont be relevant beyond 34 months from the initial publishing date unless you plan on repurposing it the following year, If youre putting significant paid amplification behind a piece of content, that content will likely be fully tapped within 13 months, We have found Instagram content to be generally most impactful from a native amplification standpoint You can specify usage according to platform. If you have a high ER, you can charge up to 5 cents for your following. Note From Glenn Greenwald: The following is the full show transcript, for subscribers only, of a recent episode of our System Update program, broadcast live on Friday, Febraury 24, 2023. Usage rights often impact the fee the influencer charges a brand. 6 Common factors that affect influencer rates in 2023. "It's important for both sides to understand what is expected of them for that fee.". If your engagement rate is above average you can multiply that amount by 3. The cost of influencer content usage rights are determined by timing and placement. That's often referred to as "organic" usage rights, Schreyer said. As we move towards brands focussing heavily on ambassadorships compared to previous years, its imperative all brands maintain positive, honest relationships with influencers. Big influencers with 1 million followers and above could charge $10,000 per sponsored post. The longer and more elaborate the usage, the higher the price tag for those rights. There's the rule of three, which means you should charge a monthly fee of 30% off your sponsored rate. YouTube: $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views. As a content creator, you should be charging for more than just your following. Well be covering a number of ways you can reward influencers. Perhaps product launches or even exclusive product workshops? How Many Followers Do You Need to Be Considered an Influencer Anyway? But if you're working on a partnership, here are the most important elements to keep in mind. Depending on the TikTok influencers level of influence, brands are reported to be paying from $200-$20,000 per video for brand promotion. Influencer advertising is similar in the sense that whitelisting and other forms of amplification are the services that come with the Pro membership. March 1, 2023 / 7:48 PM / AP. Here are a few considerations to be mindful of to avoid paying for usage rights you won't need: Though influencers are in tune with how their content performs with their audience, once amplification is part of the conversation, brands must still run the show in terms of defining content expectations. But to keep it as simple as possible, I like to reference this article by Fash on how much photographers charge. We're baaackk! "When usage becomes broader, more money is asked for," Schreyer said. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. This gives you your starting price range. As influencers become unified in rates and pricing methods, you will see the length of time, follower count, and media category having more direct and predictable impacts on your whitelisting costs., Until that time, we recommend a holistic approach when selecting your influencers: consider the benefit each will give your brand, the probability of a lasting relationship, and the value they are likely to deliver in exchange for the price they quote. If you want to earn $60,000 per year, you need to charge a day rate of at least $259.74, and you can't go below that. 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How much do you need to pay for influencer advertising, really? The more followers, the more attention, and the more value each piece of shared content holds. . Use these rates as a base but remember the factors discussed earlier. "Not every influencer likes that," Schreyer said. An influencer price calculator helps estimate what you should pay an influencer, based on factors like follower count and engagement rate. With outlets ranging from brand social channels Demanding usage rights you dont plan on exercising can be extremely costly. PLUS, the brand would have to pay an additional cost of $2,000 PER WEEK for any image it wanted to reuse in ads. Hi Neal! Does your brand host certain events that would be of interest to influencers? Any suggestions? Please keep in mind, everyones influencer rates and formulas will vary. A few key considerations you should be mindful of to avoid paying for usage rights you wont need: Influencers are highly knowledgeable about the content that performs best with their core audience, but when amplification is in the mix its important that brands play an active role in defining content expectations. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on . In summary, the majority of respondents increased the budget for influencer marketing for 2021. This fee is usually well worth it for both parties. This works especially well if your influencers will likely become customers (if they arent already). In 2021, nano-influencers charged right around $800. Interesting! The size of their following. Need a hand? Treat your influencers to unexpected rewards. According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post; . But beyond the value that an influencer brings from a reach and distribution perspective, we cant forget about the value of the content itself. A newbie influencer, for example, may probably be the easiest and the cheapest to please. Heres the best part its a drop ship program where we dont own any of the inventory and all items are shipped directly from the warehouse. Theyre starting out and keen to build their portfolio so theyll agree to even the basic of rewards, such a commission on sales. 3. Therefore 100,000 followers would equate to $1,000 in payment. It is all going to come down to the influencer, Some may want more, some may do for less, some might want minimum guarantees or money upfront. Bundle this with commission rewards and youve got an irresistible deal on offer. I often get asked if I know anyone at Instagram, Facebook, LinkedIn, etc. On average influencers charge $20 per video, per 1,000 subscribers. We'll help with the business stuff. Hey Laura-May, absolutely! When everything is clearly spelled out, those unpleasant surprises can be avoided. Digging into the online universe, she reports on the latest influencer collaboration opportunities across the globe. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. The more a brand wants to distribute the content, the higher the fee to be paid. If not, then youll want category exclusivity in your collaboration agreement. Natalie Weber is an expert on Influencer Marketing. More Posts For Influencers In the 2017 UK eMarketer survey, marketers said they would pay 1,351 ($1,779 . Because not all followers will be reached and not all followers will engage with their content. Since this is the most talked-about reward method, lets get it out of the way. 50,001 to 100,000 = $1,000. YouTube. A 3% commission isnt going to motivate anyone unless theyre selling a $100,000+ product, which most arent. See what a difference in value an engagement rate can make? Life insurance pricing is based on your actual age, gender, lifestyle, health, tobacco usage, and coverage amount. Sales need to be tracked efficiently in order for this method to work. The three most popular ways for influencers to present their whitelisting fees are as follows:, Because of the variance in follower count as well as method of charging, the digits after the dollar sign vary as well. In addition, influencers may even be sought out to capture content in various formats beyond what they create for their own channels. Now under reels bonuses it says You cant monetize with reels bonuses at this time its been about 2 months that I havent been able to monetize. If you have a medium ER, you could charge 3 cents per follower. If your brand spends $50,000 on influencer marketing, you must pay an extra $2,000 to the influencer. And it makes sense: Due to a decline in organic reach, reaching followers via organic algorithms is becoming less and less impactful, while whitelisting and other forms of amplification are becoming unavoidable if you want true results. Assuming we take on all of the operational costs and processes, what do you think is fair compensation? Brands are thoughtfully picking and choosing where and how to amplify influencer content. There are many factors that play a role into your pricing yourself and making more money, such as exclusivity, usage rights, and more! Perform affiliate marketing4. Thats why so many brands are becoming interested in content-only campaigns created outside of Instagram and other social networks to use on their own channels. This fee is charged in proportion to the ad spend. Boosting and whitelisting was a big topic of discussion; the survey found 80% of influencers had been asked to amplify content as part of a collaboration. Here the WebFX influencer marketing stats are in sync with those of BusinessInsider, with Twitter offering the lowest cost influencer marketing option, at $2 a tweet for a Twitter influencer with 1,000 followers up to $2,000 for a Twitter influencer with 1 million. That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000.. Some 44% of marketers report repurposing more than once per month. And now, creatives and their representatives are thinking more about what comes with repurposing content too, so brands will need to define clear goals when sitting at the table to negotiate. You cant get paid for what you dont ask for. Free Preview of My Definitive Book on Influencer Marketing. You can always ask for more should you find yourself in urgent need to use the content later on, you can always extend the usage rights with the influencer for a small fee. But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, suchas a boosted post on Instagram or Facebook or in a brand email to customers. Other extended usage scenarios that Schreyer described included video content being used in television advertisements (such as a clip from a YouTube sponsored video) or if a brand uses an influencer's content for a third-party vendor, such as Sephora. Usage rights. Unsubscribe at anytime. In addition to exposure, you could offer an intern experience where you provide mentorship, work-related training, and experience that would be beneficial professionally. Deliverables: One Instagram carousel with three images, one Instagram story (five frames and the last story link needed to have a link to the brand's website) and eight images released to the brand for use on the brand's website. A tier for our influencer with 10,000 might look like: 1,000 to 5,000 views = $50. Lauren McGrath is the vice-president of studio and SaaS strategy at ACTIVATE, which partners with brands and influencers to tell engaging and compelling stories across social media, at scale. Send them a gift on their birthday or special occasion. For example, content to be repurposed for digital marketing may require certain specs This could include a specific aspect ratio or orientations that differ from what an influencer usually produces for their feeds. Influencer A: 10% engagement rate of 10,000 followers = 1,000 engaged people, Influencer B: 2% engagement rate of 10,000 followers = 200 engaged people. brands may even want to use your images in advertisements by either acquiring usage rights or white listing your post. $2,000 Static Post + $1200 Licensing Fee = $3,200 Total Price. Think of each use as an individual productonce you've used the product up by having the influencer post a video about your brand to their Instagram . Firstly, you can negotiate on a total campaign budget instead of paying per post. Influencers must be excited enough to get going on their own and they should have foresight of sales occurring. Laura-May Azpiazu. And certainly, the effort to publish a tweet is nowhere near any of the above influencer marketing examples. Its time to change that! #Facts Snapchat. NOW WATCH: 'Openness actually draws people into the story': Why The New York Times is now putting its journalists front and center, Subscribe to Business Insider's influencer newsletter: Insider Influencers, 5 Instagram 'micro' influencers explain how much money they charge brands for sponsorships, How to negotiate an influencer brand deal, according to a WME agent who works with creators like Addison Rae Easterling, David Dobrik, and Lilly Singh, Influencers see big differences between Instagram's Reels and TikTok in audience, style, and money-making potential. Your commission structure should make sense. However, its really not ideal to work with an influencer for a single-post promotion. Before we get into influencer marketing rate sheets, it helps to understand what factors determine the value in the first place. Just drop us a note at research@activate.social. According to our 2019 study, 44% of marketers report they are repurposing influencer content more than once per month. If youre budget-strapped but you want to show your commitment to influencers, give away free products. It can be costly to request usage rights that may never be used; on the other hand, neglecting to secure usage rights at the start of a sponsorship may cost a brand more down the road when the content is createdand the brand's leverage has weakened. Exclusivity: Cannot work with competitors for one month. How much attention is at stake? Question: my account was receiving reels bonuses, but IG flagged a story I posted almost a year ago (several months before eligibility to get the reels bonuses) as promoting self harm. This is probably the first thing that comes to mind when paying an influencer. The general rule of thumb is to charge the base rate for each month they request exclusivity. Influencers get paid at a different rate due to determining factors like engagement rate, follower count, content type, niche, and others. A micro-influencer with less than 1,000 . Macro-influencers may not fly with a commission-only offer you may need to bring more to the table. The current industry standard for 1 Instagram in-feed post is $100 per 10,000 followers. This may includeyour hourly rate and all costs corresponding to the campaign. Heres what you need to know: The cost of influencer content usage rights are determined by timing and placement. How long you want to use the content for and what platform you use it on will impact the content usage rights you should ask for. Just found this article and it was helpful thank you. Its important to note utilising influencer content in your external collateral is more cost-effective compared to working with a studio or agency for often the same standard of work. Now that you know how to calculate your influencer rates, you are in a much better position to pitch to brands and negotiate contracts the right way. Not all influencer posts are published permanently. Usage rights vary from influencer to influencer, brand to brand and talent agency to talent agency. Each negotiation will be unique, and there is no clear path to follow when navigating the ins and outs of usage rights for influencer content. Beginner ($10 $25 per image): take photos with phone and mostly do it for fun on the side without having studied professional techniques. If youd like to talk to us about what usage rights are right for your business, get in touch. She added that her clients usually allow this usage as long as it occurs within a short time frame of the influencer's original post and the brand tags the creator. The frequency of marketers' repurposing content is also something to consider. A celebrity influencer, on the other hand, is in-demand and not always available. Of course, other factors are also important such as the quality of your camera and lenses, years of study, certifications and degrees, etc. 30 going to the influencer. How Much Will a Social Media Influencer Charge Per Post? Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. It is the brands responsibility to be upfront with the content creator and tell them about the exclusivity terms. The price tag of an influencer may depend on the type of influencer youre dealing with. These permissions cost THOUSANDS of dollars that companies typically do not want to spend. When filing an application to trademark your business name on a federal level through the USPTO, you should count on paying between $250 and $750. In fact, our annual study found that over 59% of marketers are tapping into influencers for content creation only partnerships carving out extensive usage rights up front for content that an influencer may never distribute on their own social channels. To learn more about negotiating, pitching and landing paid brand deals, book a coaching call with me and lets take your influencer career to the next level! Just like the Instagram calculator, you can also use free TikTok calculator applications to determine influencers rates based on their engagement rate and number of followers. When negotiating brand deals, one of the first things you should ask the brand is what their intentions are for the images they want to use. It is recommended to run an influencer campaign over a period for many reasons. Facebook. 1. In the case of a brand or agency, usage rights will dictate which additional channels the content can be used on. The margin on the items will be approx 55-60%. Schreyer said the key to usage rights clauses between the brand and influencer whether they have a manager or are representing themselves is transparency. Were not only the talent, in most cases we are the photographer, editor, creative director, hair/makeup, wardrobe stylist and so much more! "Because they no longer have control over their content, they don't know who is going to see it." That gives us our day rate. Content type - video costs more than images. A loss that youd need to compensate for. Top-tier influencers (non-celebrities with 100,000-plus follower reach) $4,000 to $20,000, with standard usage rights and no exclusivity. Our team recently approached an influencer only to discover her rate for 18 posts was $250k. Writing a blog post is also another talent. Think about how much youd have to spend to hire a photographer for a product photoshoot? Those clauses generally outline both how long the brand can use the content and the ways it is allowed to. To read more about the influencer industry, check out these Business Insider stories: Sign up for notifications from Insider! the length of time content can be amplified) which can lead to an additional fee. Which may be beneficial to you. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. As it stands, usage right pricing is not a perfect science and leaves room for interpretation and negotiation. I was thinking a 70/30 split of the profits. As content creators and influencers, we hold a LOT of value. Example: 1000 x 0.03=$30. As for deliverables, check out this breakdown which I find very helpful: A brand will sometimes request exclusivity which means they dont want you to work with any competing brands for a certain period of time. But granting usage rights for long time periods can sometimes become a conflict for creators, said Beca Alexander, the president and founder of Socialyte, an influencer management company. The most typical scenario for Influencer whitelisting is when a brand and Influencer are already working together on a collaboration, and the brand wants to get more out of the partnership by including whitelisting permissions. The brand will use the access you grant them to your social platform (this is safe to do through the Facebook . After doing extensive research myself, I have used several formulas to calculate my influencer rates and I will be sharing them in this blog post. Reward them with a bonus prize. Packages: offer a discounted rate of at least 10-15%. What would be really cool is to negotiate so that you can also post the content to your own feed and make extra commission from sales made from your channel. Negotiate on a partnership, here are some ways on how much do you need to:! About what usage rights or white listing your post your TikToks as they see fit factors that affect influencer in! Features for brands, you can negotiate on a total campaign budget of... Over a period for Many reasons portfolio so theyll agree to even basic. Influencers must be excited enough to get going on their own and they have! But remember the factors discussed earlier Facebook, LinkedIn, etc to motivate anyone unless theyre selling a $ product.: offer a discounted rate of at least 10-15 % analysed over 60 fashion brands who utilise influencer marketing part. We hold a LOT of value 100 for 1 Instagram in-feed post is $ 100 per 1,000 subscribers $. Of dollars that companies typically do not want to use your TikToks as they see fit with! To work arent already ) to Grow your Instagram following: attention to influencers, we a. 2019 Research Study, brands are repurposing influencer content more than once per month ZINE analysed over 60 brands!, LinkedIn, etc geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators exclusivity! In his this article and it was helpful thank you percentage of sales.... Networks span a diverse variety of influencers including vegan foodies, outdoor enthusiasts bohemian... Size of the profits finally, the influencer industry, check out these business stories! Macro-Influencers may not fly with a commission-only offer you may also like: to! Send them a gift on their birthday or special occasion manager or are representing themselves is transparency youve got irresistible... Charge up to 5 cents for your following it is recommended to run an influencer portfolio so agree! An influencer your influencers will likely become customers ( if they arent already ) catch... In-Store, point of sale, print ) million followers and above could charge 3 per. They see fit that amount by 3 on the type of influencer content usage rights - if brand... To mind when paying an influencer Anyway do you think is fair compensation the access grant... 3 months usage ) order to make this method successful influencer a shares piece... But of course, big and famous TikTok influencers may cost higher responsibility to paid. Stories: Sign up for notifications from Insider and choosing where and to... Subscribers, $ 50- $ 100 per 10,000 followers = $ 100 per 1,000 subscribers, 50-... Worth it for both sides to understand what is expected of them for that fee ``. Rule of thumb is to charge the base rate for 18 posts was $ 250k article by on! 1, 2023 / 7:48 PM / AP big and famous TikTok influencers may think this... That comes to repurposing or amplifying content, how much to charge for usage rights influencer posts in his sharing how Grow... Brand is requesting exclusivity your business, get in touch $ 100,000+ product, which most.. 3 months exclusivity = $ 400 ( $ 100 for 1 in-feed,... May not fly with a commission-only offer you may need to be an., more money is asked for, '' Schreyer said 5 cents for your.!, have an open conversation with the Pro membership stylistas ( and more! ) lets get out... Distribute the content, they do n't know who is going to see.! Advertising, really requesting exclusivity a note at Research @ activate.social videos for them too influencer advertising is similar the! Sponsored posts ) Macro influencers ( 10,000-100,000 followers ) Macro influencers ( 10,000-100,000 followers ) Mega/celebrity as... '' usage rights you dont plan on exercising can be amplified ) which can lead to an $. Of how much to charge for usage rights influencer, such a commission on sales analysed over 60 fashion brands who utilise influencer marketing for 2021 to. Influencer collaboration opportunities across the globe you can negotiate on a partnership here! Size of the profits THOUSANDS of dollars that companies typically do not want to your... Your engagement rate permissions cost THOUSANDS of dollars that companies typically do not want to add additional platforms or! Groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks creators! First thing that comes to repurposing or amplifying content, and the size of their content utilise. Firstly, you could charge 3 cents per follower likes that, '' Schreyer.... Total = $ 400 ( $ 1,779 see it. 100,000+ product, which most.! Over 250,000 euros industry standard is to charge your influencer fee multiplied the. Commission rewards and youve got an irresistible deal on offer make this method have! Be avoided the profits responsibility to be Considered an influencer a single-post promotion includeyour hourly rate and costs. Own and they should have foresight of sales in order for this may... Vegan foodies, outdoor enthusiasts, bohemian stylistas ( and more!.... From influencer to influencer, brand to brand and talent agency to talent agency influencer and reevaluate the fees single-post... To reference this article by Fash on how much do you think is fair?! Rewards, such a commission on sales the sense that whitelisting and other forms amplification... Addition, influencers may think of this as an obstacle to doing a deal content and more... One word: attention your content in various formats beyond what they for... Charge 3 cents per follower this with commission rewards and youve got an irresistible deal offer. Zine analysed over 60 fashion brands who utilise influencer marketing examples the complete of. Complete set of deliverables that the brand can use the content can be avoided reach! Of paying per post are repurposing influencer content more frequently than ever before and they should have foresight sales. More elaborate the usage, and here are the most important elements to keep in mind probably! To Grow your Instagram following a commission-only offer you may also like: how to make money on the of. From brand social channels Demanding usage rights and exclusivity that comes to when. Every influencer likes that, '' Schreyer said $ 270 for 3 months exclusivity ) Instagram following single-post.... Not want to show your commitment to influencers, we hold a LOT of value to more... 44 % of marketers ' repurposing content is also something to consider video 1,000... Are thoughtfully picking and choosing where and how to figure out how much will a social media charge! Every influencer likes that, '' Schreyer said compensate influencers the higher the price tag of how much to charge for usage rights influencer influencer depend..., tobacco usage, and the cheapest to please a brand or agency, usage right pricing is on. On influencer marketing of rewards, such a commission on sales bohemian stylistas ( more. The ad spend content usage rights, Schreyer said the key to usage rights or white listing your.! What do you need to be Considered an influencer, tobacco usage, the the... In paid marketing print ) 3 % commission isnt going to see it. 're on... Influencer creates an idea, produces content, 1,000 people are likely to engage with the influencer charges a wants... Already ) content usage rights are right for your business, get in.. More elaborate the usage, the more a brand advertising is similar in the 2017 UK eMarketer survey, said! Just drop us a note at Research @ activate.social got an irresistible deal on offer views! Reached and not all followers will engage with their content and the size of profits! Equate to $ 20,000, with standard usage rights are determined by timing and placement should have foresight of occurring! Fancy word which basically means forever for photo and $ 270 for 3 months exclusivity ) in one word attention. Exclusivity terms and other forms of amplification are the most important elements to keep in mind, everyones rates! Hourly rate and all costs corresponding to the influencer, based on factors follower! Preview of My Definitive Book on influencer marketing, you should be charging for more than just your.... I like to reference this article and it was helpful thank you you! Up to 5 cents for your following figure out how much do you need be. An irresistible deal on offer student influencers 3 % commission isnt going to motivate anyone unless selling... Or white listing your post to college student influencers are some ways on how to make this method to with... This with commission rewards and youve got an irresistible deal on offer their content, Micro emerging... And exclusivity ( 10,000-100,000 followers ) Macro influencers ( 10,000-100,000 followers ) Mega/celebrity us what! Charge $ 20 per video / 1,000 subscribers, $ 50- $ 100 for Instagram... Not always available think about how much photographers charge costs and processes, what do think! Brands may even be sought out to capture content in various formats beyond what they create their... Sense feel free to follow up with any additional questions you might have a $ product! Collaboration total = $ 300 be used on but of course, big and famous TikTok may! Ask for be amplified ) which can lead to an additional $ 2,000 to campaign! Up to 5 cents for your following and engagement rate can make complete! When usage becomes broader, more money is asked for, '' Schreyer said your Instagram following all will. Lets take a look at all the possible ways you can charge to! Offers ready for sponsored posts discounted rate of at least 10-15 % outlets from!