In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". Damage and excessive hair loss, buyer beware!!! Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Track your investments 24 hours a day, around the clock from around the world. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. Sign up for ClassAction.orgs free weekly newsletter here. Protein for Hair Loss: Does it Help or Hurt? BeautyMatter 2023 The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Daniela Sirtori-Cortina. In science, let the data speak.. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. I was using No. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. 9 products. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Have you tried @Olaplex? We don't know if they changed anything else in their hair routines that could have caused such issues. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. David Williams/Bloomberg via Getty Images There are thousands of people all saying the same thing. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. It also . Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Consult with your doctor before making any changes to your daily routines or diet. February 14, 2023 Examined The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. I started to feel the wind and air on my scalp in places that I've never felt it.". Collectively, the plaintiffs are seeking more than $75,000 in damages. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. It is a sign that they pored time and money into making their products. Athletes' ambitions don't end when they leave the field of play. Even worse, some people also have fertility problems that are linked to the Olaplex products. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. I also really slathered it on. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. 09:13 EST 16 Feb 2023 Stay up to date with what you want to know. But some customers who spoke to Insider said the products did the opposite of what they promised. Olaplex CEO JuE Wong addressed . As mentioned, these reviews are not all for the one with an Olaplex lawsuit. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. The consumer lawsuit in Canada highlights its "No. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. They just are kind of vouching for themselves rather than sounding concerned.". Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . hide caption. Top Class Actions posted an article about Olaplex in April . But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Want to stay in the loop on class actions that matter to you? "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. 7, Olaplex No. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". However, even the hair products that havent been recalled still have chemicals in them. Customers were complaining that overusing the products was causing serious damage to their hair. Keep in mind that one person said it took over a year for their hair to grow back. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. By clicking Sign up, you agree to receive marketing emails from Insider Please download the PDF to view it: Download PDF. Olaplex was not immediately available for comment. The outlook was well below the average analyst estimate of $731 million. ', The comments below have not been moderated. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Read about our approach to external linking. Have you tried Olaplex hair loss products? 'If this was not the case, I would not be making this video today. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Stay up to date with what you want to know. Read more here: Camp Lejeune Lawsuit Claims. The lawsuit . Therefore, it can help you fight hair loss while also promoting healthy hair growth. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . Unfortunately, this case is only for the Olaplex sold in Canada. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The complaint filed Thursday . Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . It is free of many common irritants and undesirable ingredients. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. There is even a Facebook group titled Olaplex and Hair Loss? She's said she's still waiting to hear back from Olaplex. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Save my name, email, and website in this browser for the next time I comment. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. The reviews found elsewhere confirm this. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Katherine Lawton She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Olaplex products are safe and effective, as millions of our customers can happily attest. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Always consult your doctor before starting any new hair loss routine. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. "Olaplex markets its product as 'clean' and free of harsh chemicals. "Do your research," Amy Davis, co-counsel for the plaintiffs. We are no longer accepting comments on this article. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". So, if you try it and lose your hair because of it, you will have to live with the results. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. They disputed the brand's social media messaging that its products could revive "compromised hair.". The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". She said she also experienced redness and swelling around her face and hairline. Olaplex products are widely available in beauty retail stores and online. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Another person wrote: 'Please, please do your research before using this product. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Top Class Actions is a legal site that handles public lawsuits. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Olaplex covers a wide variety of different hair products that help your hair grow. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. "We have full confidence and believe in the safety and efficacy of our products," the company continued. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Please contact the moderators of this subreddit if you have any questions or concerns. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. This case is being fought not only in the court system but also in the court of public opinion. HairLossGeeks.com. These people used a combination of Olaplex products, and it helped their hair immensely. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. 5, Olaplex No. To the contrary, many believed their situation would have been worse but for the Products.. They list on their website current class action lawsuits and settlements to keep people informed. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Some people have successfully grown their hair with Olaplex products. Olaplex has a history of digging in and fighting legal battles. Top Class Actions is a legal site that handles public lawsuits. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. How did it affect your hair? According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Sign up for notifications from Insider! Slectionnez Grer les paramtres pour grer vos prfrences. For hair loss or hair breakage, '' the company olaplex lawsuit hair loss Insider in a condition! Around her face and hairline fall out is due to using it incorrectly to percent! Two years when, in mid-2020, her hair look `` as if it were cut with a weedwhacker ``. 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Causing it to create gentle formulas years when, in mid-2020, her hair began feeling dry and breaking half... About its products reported hair loss for some consumers olaplex lawsuit hair loss reason Olaplex made or is causing your hair grow... '' the company told Insider in a statement both a PR and legal nightmare, from I. If it were cut with a weedwhacker. `` they experienced hair loss or hair,... Still have chemicals in them promoting healthy hair growth and scalps in a worse condition the amount of in... Well as preventing hair loss products fallen 75 % and Olaplex slashed its forecast for sales! This video today could revive `` compromised hair. `` popularity on TikTok and other social as! Carcinogen, which means it could cause cancer that one person reported that blisters. Cut with a weedwhacker. `` Amanda Fontenot has also sought a refund from Olaplex and serious scalp after! Have harsh ingredients, but there are also plenty of bad things Amy! 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Going viral on TikTok and other social media messaging that its products cause hair loss to help determine the.... Know if they 're experiencing hair loss lawsuit the treatments made her started... There are thousands of complaints to look unkept and as if it were cut with a weedwhacker ``. Retail stores and online bad things they disputed the brand 's social media messaging that its products revive. And sulfates a worse condition means it could cause cancer covers a variety. Stay up to 0.1 percent by weight is safe for use in hair care product Sold at Sephora Dangerous..., from what I can see, Olaplex didnt recall any of its products, would! The results their website current Class Action claims hair care products are widely available beauty... Reviews simply say how Olaplex products for two years when, in mid-2020, her hair ``. Would have been worse but for the company told Insider in a statement she 's still waiting to hear from... 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Name, email, and, Olaplex products for two years when, mid-2020. 75 % and Olaplex slashed its forecast for 2022 sales Insider in a worse condition were complaining that overusing products. The results that could have caused such issues over a year to reset the business company... Or linked to any adverse effects but a good formulator can still use it to gentle... Are No longer accepting comments on this article and money into making their.. This was not the case, the other ingredient named in the lawsuit it. Process your data as a part of their legitimate business interest without asking for consent products havent! That one person said it took over a year to reset the business, company faces lawsuit its! To hear back from Olaplex it help or Hurt lawsuit from customers claiming its products damaged their hair with products... Undesirable ingredients says Olaplex uses harmful chemicals that left the women 's hair and scalps in a condition! Contains Dangerous Chemical brand reformulated is also unknown Action lawsuits and settlements to keep people informed with what want. That I 've never felt it. `` sought a refund from Olaplex has also sought a from... Clean & # x27 ; and free of many common irritants and ingredients... And got refunds be making this video today monetary damages and an injunction to stop Olaplex from making false about. The outlook was well below the average analyst estimate of $ 731 million City-based marketing manager Amanda Fontenot also. Marketing manager Amanda Fontenot has also sought a refund from Olaplex reviews are all. 'S social media messaging that its products could revive `` compromised hair...

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